Joaquín Sáenz
Provoke, Surprise & Convince
Living Apps Hogar Movistar
2021 ＊ Creative Direction, Content Management, Ideation, UX improvements, Visual Design and Prototyping.
IA based experiences conceived so Telefonica can offer brand new services controlled by voice through Movistar client’s smart TV.
Agency · frog Spain ↝
Client · Telefónica Movistar ↝
Dossier · a-year-in-living-apps.pdf ↝
Amazon Selección Hogar
Lifestyle and shopping
More than 1M homes in Spain will be able to easily access a wide selection of products such decoration, cookware… You can even ask the voice command to find a specific product. The transactions, will be completed by reading the QR code.
La RAE
Culture and Education
Standstill project who went to production with more functionalities than were planned in just two months. Users can access to the dictionary of the Royal Spanish Academy directly from the TV through a simple voice command.
Producciones Originales Movistar Plus
Entertainment
The main goal here was to offer a extended experience establishing a natural relationship between users and Movistar Plus catalogue offering, anticipating each serie premiere to facilitate user’s discovery in a regular way.
Originales Movistar Plus · La Fortuna
We bring to life bold concepts associated to main characters in order to show off a sober, easy and clear look and feel.
Type transition sample
Character animation sample
Originales Movistar Plus · Paraíso
A so special show about friendship, ghosts, love, adventures and lots of fun. We played with the material given in order to generate a look and feel based on the 90’s. Analogue and physical objects that evokes a nostalgic fantasy period of youth.
Background test (Sound is off)
Background test (Sound is off)
Originales Movistar Plus · Hierro
We try to take advantage of the so powerful imagery, textures, colors and music of the serie. This assets help us to create an unique tense atmosphere, as the tv show does.
Explorations using L size cards
Explorations using S size cards
Originales Movistar Plus · Vida Perfecta
This tv show allow us to go through sense of humor and play with metaphors as main resource on all assets we prepared.
vidaperfecta.movistarplus.es ↝
Exploration for section page template
Exploration for characters template page
Originales Movistar Plus · Todos Mienten
We keep in mind Saul Bass legacy as a starting point. Vibrant Jazz music, violin tones, a balanced color range and a custom illustrated ideograms help us to figure out how the story could came to his end.
todosmienten.movistarplus.es ↝
Exploration for main page template
Exploration for characters template page
Originales Movistar Plus · La Unidad
A international counterintelligence plot where we try to offer a mysterious atmosphere and appealing animations.
launidad.movistarplus.es ↝
Explorations for the contents template page
Exploration for main characters template page (sound is off)