Joaquín Sáenz
Senior experience designer
Living Apps · Hogar Movistar
Creative Direction, Content Management, Ideation, UX/UI Design and Prototyping.
IA based experiences conceived so Telefonica’s partners can offer brand new services, being controlled by voice in our Movistar customers homes, through his smart TVs.
“We are focused in offer the best integrated services to our customers as part of Telefónica's digital home proposition”.
– Chema Alonso (CDO at Telefónica)
Amazon Selección Hogar
Lifestyle and shopping [4 months]
More than one million homes in Spain will be able to easily access a wide selection of products such decoration, cookware, lighting, DIY… With the option of fast delivery.
You can even ask the voice command to find a specific product. The transactions, will be completed by reading the QR code that appears on the screen with your phone.
La RAE
Culture and Education [2 months]
Standstill project who went to production with more functionalities than were planned in just two months. Built this product helped me to know the kind of product we are able to offer the users. User can access the dictionary of the Royal Spanish Academy directly from the TV and even ask for the meaning of any word by a simple voice command.
In addition, they have the chance to play games and also learn new original words through our ABC directory to enrich their lexicon.
Producciones Originales Movistar Plus
Entertainment [6 months]
The main goal was to offer a extended experience, establishing a natural relationship between this particular living app and the contents from Movistar Plus catalogue.
We keep updated the living app by anticipating each Movistar serie premiere to facilitate user’s discovery in a regular way. A healthy coexistence between those environments was key to engage a wider loyal audience from the TV shows to the Living Apps.
Producciones Originales Movistar Plus · La Fortuna
We animate the serie logo and play with some videos and also static images, bringing to life bold concepts associated to main characters in order to show off a sober, easy and clear look and feel.
Type transition sample
Character animation sample
Producciones Originales Movistar Plus · Paraíso
A so special show about friendship, ghosts, love, adventures and lots of fun. We played with the material given in order to generate a look and feel based on the 90’s. Analogue and physical objects that evokes a nostalgic fantasy period of youth.
Background test [Sound off]
Background test [Sound off]
Producciones Originales Movistar Plus · Hierro
We work by taking advantage of the so powerful imagery, textures, colors and music of the serie. This elements help us to create an unique tense atmosphere, as the serie does.
Explorations using L size cards
Explorations using S size cards
Producciones Originales Movistar Plus · Vida Perfecta
This humorous drama, allow us to go through sense of humour and applying metaphor as main resource on our motion backgrounds and also on the characters profile pages.
vidaperfecta.movistarplus.es ↝
Exploration fitting music and image
Playing with the main character
Producciones Originales Movistar Plus · Todos Mienten
We made an image, sound and video treatment as a thriller, as a game, a funny awkward as the serie shows itself at first sight. Vibrant Jazz music, violin tones, a balanced color range and a custom illustrated ideograms may help the viewer figure out how the story could came to his end.
todosmienten.movistarplus.es ↝
Producciones Originales Movistar Plus · La Unidad
Pure action in a international counterintelligence plot. We try to put all these ingredients on the table to offer a mysterious atmosphere and appealing animations.
launidad.movistarplus.es ↝
Video testing deprecated cards
Bbackground test [Sound off]