Carbon Footprint Offsetting Platform

2022 ＊ Ideation, UX Improvements, Design Libraries, Design Patterns, Visual Design, Prototyping.

Motor Verde is a means to an end. A solution where Salesforce and Redsys meet each other at the back office, to serve as a source of payment for users to help reforest approximately 70,000 hectares of burned wasteland through different locations across Spain.

Agency · frog Spain ↝
Client · Fundación Repsol ↝
UX Designer · Esteban Souki ↝

Challenge, approach and outcome

Challenge was to create a digital product that helped the user understand in a fast and easy way what carbon footprint means, and allow them to calculate and offset it in various methods.
Approach, from definition of the new information architecture to the final design deliverables we carried out all the tasks in two development releases divided itself in four design sprints.
Outcome was that we have created a platform that enabled the user to calculate in three different ways and offset their carbon footprint in order for them to become carbon neutral.

Feedback is key

A pin up session were essential in the design process of a product to us. We made it during our second design sprint as part of the best practices that we apply in our projects at frogMAD.

We could evaluate both current experience and the proposals with design improvements, free of prejudiced notions. Collecting all comments, doubts and changes that came up during the session as a guidance to work on them later.

“We have the chance to engage with users and I think that we’re missing out”

– frog’s Design Director.

Oxygen Design System Language

Oxygen DSL helped us to build blocks and layouts in a fast and easy way. We build our solution following visual communication guidelines from Repsol, as well as their accessibility standards and iconographic semantics.

We strictly follow their guidelines with aims to be consistent and to offer a fine and clear experience.

Findings and results

We established a close relationship with the client and also the rest of the stakeholders involved.
We have been able to offering Repsol a viable technical solution that optimizes sales conversion rate.
We also improve the user experience and increase the possibilities for users to made contributions.