Joaquín Sáenz
Senior experience designer
Motor Verde · Carbon footprint offsetting platform
Motor Verde is a means to an end. The means is a technological solution in which Salesforce and Redsys are integrated in the back office, for an end, to serve as a source of payment to users to help reforest approximately 70,000 hectares of burned or wasteland through different locations across Spain.
Challenge, approach and outcome
The challenge was to create a digital product that helped the user understand in a fast and easy way what carbon footprint means, and allow them to calculate and offset it in various methods.
The approach: From definition of the new information architecture to the final design deliverables we carried out all the tasks in two development releases divided itself in four design sprints.
The outcome was that we have created a platform that enabled the user to calculate in three different ways and offset their carbon footprint in order for them to become carbon neutral.
Feedback is key to go beyond our mental models
A pin up session were essential in the design process of a product to us. We made it during our second design sprint as part of the best practices that we apply in our projects at frog.
A collaborative session where we review and show off the current navigation flow through our main artifact, (a browsable prototype). Without conditioning our audience, they could evaluate both the current experience and the proposed design improvements free of prejudiced notions.
Simultaneously we collected all the comments, doubts and changes that came up during the session as a repository for guidance and consultation, to work on them later.
“We have the chance to engage with users and I think that we’re missing out”.
– Anonymous user.
Oxygen Design System Language
We have the chance to work with Oxygen DSL, that helped us to build blocks and layouts in a fast and easy way. Oxygen’s libraries are collaborative and are built around the Repsol brand, visual communication guidelines as well as accessibility standards and iconographic semantics.
We strictly follow their guidelines with aims to be consistent and to offer a fine and clear experience.
Findings and results
We have established a very close collaborative relationship with the client, from their design team to communication and marketing team and also the rest of the stakeholders as POs and devs.
We have been able to improve the user experience and increase the possibilities for users to made contributions, offering Repsol a viable technical solution that optimizes sales conversion rate.
