Red Yo Cuido App

2025 ＊ Product definition, Ideation, Branding, Design Patterns, Visual Design and Prototyping.

Red Yo Cuido is made for anyone looking for support, to build a tribe and let go of the daily burdens, because parenting doesn’t have to be a lonely journey.

Agency · Globant ↝
Client · Asociación YO NO RENUNCIO ↝
Photography · Atico Norte ↝

Safe Space

A safe space where users can connect with mothers who are geographically close, offer and receive support in small day–to–day tasks, share experiences and feel accompanied in parenting.

Data First

We had worked closely to client team, studying and interpreting the research data collected around 10 years by them, about the loneliness they experience when they become mothers.

Main Insights

• 85% of women tell us that they have felt lonely since becoming mothers due to a lack of support in reconciling work and family life.

• 6 out of 10 women say they feel guilty when delegating the care of their children to other people and 34% believe that the barrier is finding reliable people available to attend to occasional care. 


“Women are the ones who reduce the workday, becoming invisible in the companies”

– LAURA BAENA
APP Product Owner.

iOs & Android

Laura Baena hosted the launching event at Espacio Fundación Telefónica in Madrid (Spain). The app is available at the app stores, both Android and iOS, since then.